One of the most clear cut methods in marketing a website or blog is the so-called “bum marketing” that often centers on creating unique articles for better search results.

The theory behind this goes that by submitting a ton of individual articles to several websites, you will over time increase all of your search engine term rankings. As we all know, higher search engine ranking positions (SERPs) lead to increased traffic to your website… which is always a good thing.

Thinking about “bum marketing” for promotion got me thinking whether or not it would be possible to do the same thing for revenue. Granted, writing up articles can be a good amount of overhead work; however, marketing your content can be one of the best free no-risk methods to driving insane traffic to your website. Making money by writing articles is really as simple as cashing in on high-traffic niche through Google, and collecting on the clicks that come in organically. Let’s get to work in turning ordinary “bum marketing” into a profit machine!

The Method to Make Hundreds Marketing
Before I get into the specifics, allow me to first talk about the method we are going to use to turn article writing into a steady cash flow in a simplified version. Essentially, we are going to be doing exactly what would commonly be used in bum marketing with either a referral link or monetized website on the other end of things. Since article submission services like eZineArticles allow you to attach a link in the “resource box” section that appears at the end of your posts, we can slip in a resource that is going to make us money. I’ve devised a five-step process that covers everything from researching a niche area where we can place high in Google, to finding a great product to market, to actually getting your affiliate information visited!

The Five Steps to Success:

  1. Discover/Research a Niche Area
  2. Come Up with Killer Keywords for SERPs
  3. Finding A Hot Product that You Can Market
  4. Create a Path to Profit in the Resource Box
  5. Write Unique Articles & Get Published!
1. Discover/Research a Niche Area for Competitive Results

The most important step in any process is usually the first one. With no exception, coming up with a niche area that offers high volume with competition that you can beat out is essential. If you are trying to penetrate a giant industry with your hastily written articles… you have another thing coming! What we need is to find an industry where you can be a big fish in a small pond to steal all of the traffic in Google search results.

Start researching a target market now.

There’s really no two bits about it, whether or not you feel you can write articles for the area you research is highly irrelevant. You simply need a market of people that are willing to spend on a product here or there… something that you can exploit for capital gains. The process is as easy as identifying a market, finding a product for the market, researching the profitability of that product and finding more markets! You will want to do this until you have about five separate targeted markets that compose one collective niche. ;)

Example: Let’s get you through the niche process in a sample. Say I started with “sports” as a general idea. Too popular would be an understatement here… so let’s narrow the field a bit and go to “sports betting.” Still, this is a bit too heavily invested for my blood… there’s no way we’ll be hitting page 1 with this. So let’s narrow it further to “football betting.” Now that’s the kind of niche that we can penetrate with some clever keywords!

2. Come Up with Killer Keywords for High-Ranking Results
Now that we have our niche in place, we need to find a collection of keywords that are going to give us a high amount of traffic with a low amount of advertiser competition. This sounds simple, but it’s a bit trickier than it sounds… so you may want to spend a good amount of time getting acquainted. There are a lot of tools to lighten the load, so let’s talk about a few of the best while we hunt for 15-20 keyword phrases to exploit.

My two favorite tools to come up with creative keywords that you can use to get those all-important top rankings are the SEO Book Keyword Suggestion and the Google Adwords Keyword Tool. I would say that Google is now your best option, as they have all of the rankings built in for your display. Best of all, you can export all of your results to a spreadsheet for your convenience!

The most efficient way to research keywords is to simply open up a blank document in notepad, excel or your favorite data entry program so you can jot down your best ideas. Remember, we want to shoot for 15-20 terms total… so you should write down more than 30 great ones before you narrow down the field to the top tier results. It’s much easier for me to give you an example, so let’s go through our term “football betting” in a keyword adventure.

Example: Okay, so we have our text editor open and we are ready to explore some opportunities. I like to start with Google and work through a few other tools to really get the best results from my efforts. Google more than likely has the best numbers (for obvious reasons), so I’ll use them first. After entering “football betting,” I am getting 68 immediate results. I like terms that have low competition with over 2,000 in daily hits… so keywords like “football betting system,” “bet college football” and “betting predictions” would be good options. Remember, we can discover more words by searching the terms we come across in the results page. This might take awhile, but it’s worth it for getting those front page clicks.

3. Finding a Hot Product that You Can Market
There’s going to be a product for every market out there… and you really only need one to make a lot of money. We are basically going to be finding a product that offers an affiliate referral program where we can refer leads and make money. This can either be a lead-based or sales-based program, but I prefer making actual sales because of the higher commission on each success.

Once again, we turn to our favorite affiliate networks to find offers that convert well (high ratio of sales-to-views) and pay well (high ratio of cash-to-pocket). Let’s open up Market Leverage, ClickBank, NeverBlueAds and/or any other network you might be using. I would try something generic like “sports” as a search term for our “football betting” niche. Most networks have some great statistics pages so that you can see just how well these programs are paying affiliates. You’ll want to structure your landing pages differently based on which offers you choose, but right off the bat I see “Vegas Baby” and “Pure Play” betting services that offer around $2/lead a piece. We’re going to be aiming for the fast cash if we use a lead based system… so plan accordingly! ;)

4. Create a Path to Profit in the Resource Box
The “resource box” is the area underneath every article that you publish that is going to bring in the bacon. In it, you need a way to get loads of traffic coming toward your website or affiliate link so that people who read your top-ranked article are getting you paid off. There are a few ways to sneak in your link under cover, so let’s talk about how we do this most effectively.

Unfortunately, websites like eZineArticles (the most popular) won’t let you put in an affiliate link or even a cloaked redirect link into your resource box area. So what can you do? Register your own domain name! I’d recommend the cheapest possible (as it doesn’t really matter) such as a .info name… and you have your problem solved.

Once you have your domain, you have two options:

1. Create a forward: In this method, all you need to do is have your domain name operate as a forward to your affiliate link. As long as you write your domain name in the resource box, the article service will be none the wiser.

2. Create a landing page: In this method, we are going to create an attractive landing page that hooks readers into giving us a referral commission. This is what I use especially for lead-based referring, as you can’t just dump a reader into a survey… you need to give them a set-up opinion poll or something catchy to get them interested in doing the work for you.

Link your newly created domain name with a short description around it that entices readers to click on your link to find out more, and you have yourself a high-paying stream of income!

5. Write Up Unique Articles & Get Them Published
The stage is set, so all we need to do now is put it all together in a bunch of articles and get them published on a few article resource websites. You should aim to pump out as many unique articles as possible, as they only need to be just over 400 words apiece to be effective. Remember, do not use duplicate content as Google will never let you survive. You can use old blog posts of yours if you wish, but you should be piecing together articles from no more than 2 paragraphs a post, and you need to change around some words with synonyms. Doing either this, or just jotting down some generalized information with keywords inside, will get you traffic if done correctly. :)

Submit Your Articles to These Websites:

You could try additional services, but it’s a waste of your time if it doesn’t get a top spot. eZineArticles is the one you need to be in, but the others could potentially get you some great rankings as well.

The most important part of submitting articles is having the keywords you researched in the title of the article! Remember, your list of 15-20 killer keywords are going to be in the titles, and this is how we get our serach traffic because the article title carries the most weight. Below are a few examples of titles that are keyword-effective:

  • Five [KEYWORD HERE] to being a successful…
  • Three keys to [KEYWORD HERE] like…
  • [KEYWORD HERE]… in one week or less!

The best part of article writing is that it doesn’t even have to be good… it just needs to get ranked. A lot of the stuff you are writing is going to sound outright “street” if you are doing it quickly. That’s perfectly alright. Remember, this isn’t 5th grade English…. we just need to get hits and get out, so being effective in your writing is essential. ;)

Bottom Line: By writing articles rich in high-grossing keywords for a niche you can be competitive in, it is very possible to start earning $100s every single day. The power of researching a product that will sell in a niche that has a high amount of volume is astonishing. After the initial struggle to put up articles on the five service I have outlined, you’ll start seeing money flowing in from your affiliate link hits day after day!

-The Net Fool

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