I thought it would be creative to do this as a typical company earnings call, recounting the past periods performance and guiding estimates for the next period (in this case one month). No call-in line for this one… check out how our last month turned out! ;)

After growing at a sluggish rate since birth in October 2007, March came roaring through with some spectacular results. With the new layout release on March 03, 2008, interest and readership shot up. I want to thank all you readers for making this rebirth such a success. Here are the relevant statistics for month to month performance.

March 01 Results

  • RSS Subscriber Count: 7 Readers
  • Average Unique Visitors: 68
  • Average Returning Visitors: 9
  • Average Page Loads: 135
  • Alexa.com Ranking: N/A
  • Google PageRank: 0

April 01 Results

  • RSS Subscriber Count: 76 Readers (985.71%+)
  • Average Unique Visitors: 215 (216.18%+)
  • Average Returning Visitors:35 (288.89%+)
  • Average Page Loads:375 (177.78%+)
  • Alexa.com Ranking: 300,597
  • Google PageRank: 0

Monthly Review and Growth Strategy
As you can see by our dramatic increases, we have had tremendous success this month expanding our RSS subscriber count by over 985% and visitor counts with three-digit percentage growth across the board. Our Alexa.com ranking has been strategically on the rise since the start of the month, and we intend to continue benefiting form increased search rank positioning and exposure.

Our main drivers this month were the new template launch, extensive networking and a strong reputation that established The Net Fool dot com as a reliable source of information for internet entrepreneurs and businessmen everywhere.

The geographic strategy for The Net Fool remains international expansion. We saw visits from 86 different countries this month, with roughly 60% exposure to the United States, 7.7% from Canada, and 4.3% from the United Kingdom. Our traffic sources continue to be heavily weighted from referring websites, comprising just about 62% of our viewers. In addition, we saw about 20% direct traffic and 18% from search engines.

Revenue Breakdown
In March, we sold off two monthly 125×125 sidebar ad slots at $15 apiece as well as four sponsored reviews at $15 apiece bringing our total revenue to approximately $90. This was partly offset by advertising spending at approximately $20 for the month. In all, this month was semi-profitable in selling ads and reviews, and we look to continue to grow our profits.

April 2008 Outlook
Next month, we will be throwing a major April contest which we expect to drive further growth upwards of 135 readers, 50 returning visitors and 450 page loads. In addition, we expect continued networking operations to yield an Alexa.com page ranking of 250,000+ over the next month.

That’s it for this month, hope you liked our earnings report. We had an amazing run this month and want to thank all of you readers for your continued support.

Stay bullish on the net!
-The Net Fool

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