We’re stringing together two consecutive posts (a first?) today, and getting you another powerful marketing technique. Because we have built up our blog from scratch and have everything monetized and ready to go… we need to get the word out to interested readers, so it’s time for a little bit of marketing! :D

Our strategy yesterday was to steal some traffic (and, more importantly, readers) from popular blogs in your niche area. Now, we are going to expand upon this method and even more fully infiltrate other bloggers’ domains by guest posting.

Why Guest Posting Rocks

Guest posting is a great way to expand your reach and your reader base because you are literally putting your top stuff right in front of another established audience. While I want to encourage you to focus in on your own blog, there is definitely room to grow by branching out and giving content (with a link back) to other sites. By doing this, you are going to tap into a fresh pool of hundreds of readers, and throwing your link out there isn’t a bad way to boost your own RSS numbers and generate some good leads.

How to Properly Guest Post

Since we are doing this in 30 minutes, I would recommend using your time to search around for contact information from bloggers you know and bloggers that are popular on the internet. A great way to find relevant bloggers is to do a keyword search in Google’s Blog Search Engine, a targeted source for the web’s popular websites. Once you have a list, start making some content! :mrgreen:

When you write for someone else’s blog, you need to make sure first off that you are producing quality work. If people aren’t enjoying what you are writing… who is going to subscribe to your blog? It’s debatable whether you want to put forth your top stuff, or simply a teaser to get users to come over to your website for better stuff, but most agree that guest posts must be interesting.

Once you have your content and your list of potential blogs to post to, go ahead and shoot out your articles to the people on your contact list and see if they will post it and get you a link back. You always want to give them the content up front… I can’t tell you how many people ask me “can I guest post?” to which I reply “I’m not sure, you haven’t showed me anything.”

PRO TIP: One thing that I have done is hire an article writer from the Digital Point Forums to make me 500-word articles for a few bucks… and then sent those out en masse to blogs in my area. This will get you tons of high-quality back links if you do it right.

Assuming that you have followed this “game plan,” it won’t be long before you have new users coming in from your competitor’s blogs asking for more of your stuff. Congratulations… you have just converted a following! ;)

- The Net Fool

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